CBInsight; Online; July 2017
We live in an era of big technology, big ideas and, at the heart of it all, big data. Financial institutions increasingly rely on the retention and usage of customer data to build and enhance relationships via automated systems like CRM solutions. Big data, however, has a higher purpose than simply connecting with a customer base; from a business intelligence perceptive, the opportunities are endless.
That is, of course, if financial institutions know how to leverage it.