They used to be the whiny, entitled generation that would not move out of their parents’ basements. But times have changed, and Millennials have evolved; no longer defined by avocado toast and Pokémon Go (though, let’s be honest, that’s still a fair portion of it). Rather, according to Pew Research, they are now the largest employee and consumer force in America.
So, how can financial institutions cater to this digital-savvy generation without forgoing the Gen Xers and Baby Boomers that have, for years, been their bread and butter? Thanks to the groundbreaking insight in CSI’s new generational banking study, financial institutions can take a deep dive into the habits, expectations and attitudes of not just Millennials, but every generation.
Check out this infographic to view 3 key challenges our national study uncovered:
The infographic above highlights some crucial data about Millennials’ perceptions and banking habits. But really, it just scratches the surface of what our data revealed. To get the full scoop, join renowned Millennial expert Jason Dorsey, chief strategy officer for The Center for Generational Kinetics, as he presents our findings in CSI’s free webinar, Banking Trends through a Millennial Lens, on Sept. 14.