Bank News; Online; November 2017
Today, understanding millennials’ complicated financial needs is a top priority for banks. But, how do they gain this kind of knowledge?
CSI, in partnership with The Center for Generational Kinetics, conducted a national study to learn about the habits, behaviors and needs of millennial banking customers. The results of this study offer an important step toward demystifying the path ahead for banking leadership where millennials (as well as baby boomers and Gen Xers) are concerned