Smarter growth
with data-fueled strategy.

Attract profitable customers, deepen engagement, and turn account performance into long-term success.

Drive growth with targeted engagement

Transform retail banking into a strategic advantage by addressing key challenges across the entire account lifecycle, including acquisition, onboarding, engagement, retention, and revenue growth.

Designed to deepen customer value

Acquire and retain profitable customers through predictive modeling, personalized offers, and account-level insights, letting your institution go beyond generic marketing to drive sustainable growth.

See the power of personalization

Smarter growth through targeted acquisition

Leverage behavioral and demographic insights to identify and attract high-value customers. With a more focused approach, you can grow your portfolio efficiently while building stronger, longer-lasting customer relationships.

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Revive relationships and reclaim account value

Reengage inactive account holders through customized digital campaigns tailored to your institution’s brand and market, incorporating personalized messaging and behavioral triggers.

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Unlock more value from every relationship

Drive sustainable growth by promoting account behaviors that increase profitability, such as debit card usage, regular transactional activity, and broader product adoption. These behaviors, guided by data-driven insights, help uncover new revenue opportunities and extend the lifetime value of each account.

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Strengthen every stage of the customer journey

The Retail Performance Engine supports every stage of the account lifecycle, from first touch to long-term loyalty, providing the tools you need to boost retention and deepen customer engagement.

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I’ve been here a long time, and to see such immediate results with each additional Velocity product we add is amazing.

Carolyn Jordan
Neighborhood Credit Union
Chief Growth Officer

With Velocity’s help, we’ve transformed our digital approach and had such positive feedback from our members, which is so rewarding.

Carolyn Jordan
Neighborhood Credit Union
Chief Growth Officer

What I enjoy most…is the people we work with. I know that I can count on them to do everything to help our bank succeed and that they’ll always be there for us.

Toni Lucky
Legend Bank
Chief Retail Officer

We’ve noticed an increase in our debit card swipes, we’ve increased interchange income… Retention rates have been much higher, and we’ve noticed our debit card being top-of-wallet. So, all key metrics that we were looking for when we implemented this solution.

Chris Heckler
Citizens National Bank
EVP
Article

The Power of Personalization

Personalized marketing on digital channels: break through the noise and reach new and existing customers.

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Frequently Asked Questions

The Retail Performance Engine™ is a data-powered growth platform that enables financial institutions to drive performance across the entire retail checking lifecycle. It combines targeted marketing, behavioral insights, and account-level analytics to help banks and credit unions attract, engage, and retain high-value customers.

By analyzing behavioral and demographic data, the Retail Performance Engine helps your institution identify prospects who are most likely to open and actively use their accounts. This targeted approach allows you to focus resources on high-quality leads, reducing acquisition costs, improving marketing ROI, and driving stronger engagement from the very beginning of the customer relationship.

No. The Retail Performance Engine is designed to integrate seamlessly with your existing operations. Its automated processes and intuitive platform allow your current team to execute campaigns, analyze performance, and manage targeting without the need for additional staffing.

The Retail Performance Engine is built to support banks and credit unions of all sizes, from small community institutions to large regional banks. Its flexible, scalable framework adapts to your institution’s specific goals, market, and internal resources, helping deliver measurable results regardless of size or structure.

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