According to a recent study from consulting firm McKinsey and Company, an average of three bank branches have closed every day in this country since the financial crisis of 2008. In order for branches to remain a productive strategic component, banks need to change the way customers perceive the branch. And that starts with a solid optimization strategy. One bank that is taking branch optimization to the next level is HOMEBANK of Palmyra, Missouri. We spoke to two executives from the bank to learn about the benefits of their branch optimization strategy.