An organization’s data is a veritable goldmine, but to truly benefit from it, you need the power of analytics—increasingly known as business intelligence (BI) tools. These solutions give financial institutions the ability to translate their available data into actionable business decisions, and use the information they already hold to better recognize customers at a personal level. This white paper examines the various ways in which financial institutions can use BI solutions to increase profitability, reduce costs and provide each customer an individualized experience.